Gifts have a way of catching people’s attention and if those gifts are any good, they also tend to create a good impression. Both the gifts and the positive impression gained from those gifts are not just important for building professional relationships, but they are often essential for nurturing client relationships over the years. This is just as much a fact in the B2C sector as it is in the B2B sector.
Now, it’s easy to forget about the human aspect of things in this highly digitised world that we live and trade in these days, but that does not change the fact that we are still dealing with humans. As it happens, that is precisely why a smart selection of local food boxes can be the ideal and appropriate gift for delighting clients. As to exactly how businesses can utilise local food boxes to build and improve business relationships, let’s go through some ideas next.
Show that You Remember the Tiny Details
Contrary to earlier and outdated business dogmas, the best business relationships are always personal to at least some degree. In some ways, the logic here is very similar to why a business will always receive excellent results from products and services customised to meet the specific needs of the target customer base.
Similarly, bespoke, personalised food boxes are always the best business gifts for impressing clients because they show that you both remember and care about their likes, dislikes, and preferences. Maybe include a particular brand of cider in the box that you know they are fond of, coupled with the type of cheese that would perfectly complement the drink. If they are not a big fan of alcohol, but can’t refuse a cup of tea, why not include a few exquisite tea bags and a personalised cup to match?
Thank Clients for their Business
‘Thank you’ food boxes can be sent right after a transaction is concluded or after a deal goes through, but they can also be sent at any random time, just to show your appreciation. Sometimes, gifts should serve the only objective of thanking clients. Appreciation for something real is always received in good spirits, which in this case would be the business that the client previously brought or is currently bringing to your company.
Match the Occasion
Food boxes can be customised to match the theme of any general or specific occasion. For example, a food box for Christmas or New Year's should not just look and feel the part, but the food items in it should also be ideally suited for the Holiday season. On the other hand, if you are sending a food box to congratulate them on their anniversary, send a box with champagne, chocolates, and other assorted food items, complete with your personalised best wishes.
Whether the occasion is personal, professional, or general, it’s always a good idea to personalise the food box. It serves to remind clients that you do remember those tiny details they shared with you. That is what helps in building a positive, personal relationship with clients, which will outlast and outclass any generic business relationship.
